Since 1863, Eterna has been standing for modern shirts of the highest quality.
The Eterna range of fits caters to the needs and wants of all customers. The fit describes the way in which the garments adapt to the contours of the body. The Comfort Fit is for those who appreciate a chic, non-constrictive cut, whilst the Modern Fit features a classic yet contemporary tapered look. The portfolio is completed by the Slim Fit which offers an on-trend close-fitting style. The stand-out feature of an eterna shirt is the collar. It has played a major role in the company’s success providing the perfect, no-crease fit for all neck sizes.
Hosting a wide range of colours, including complimentary internal collar and cuff detailing, eterna’s white shirts feature the industries whitest shade of white which is not lost with repeated washing and wear. Using a licensed non-iron finishing technique of the highest quality from Switzerland, exclusively for eterna, this collection combines the optimum balance between non-iron, durability and comfort. With improved self-smoothing features, the strong fabric, having passed tearing and abrasion testing, is soft and smooth to the touch, has superb crease resistance and a no-heat accumulation, breathable surface.
With over 150 years of experience, eterna offers premium quality for the fashion-conscious consumer. These timeless classics ensure an impeccably smart appearance whether you’re dressing for business or pleasure.